I really like Yours Again. Even their name is great! I have followed them on Facebook and Instagram for some time now, and I have very high expectations to this brand. I asked Simona Uvarovaite from Yours Again, if she would write a small article on what their thoughts are behind this new brand. Enjoy:
Yours Again believes that fashion can be harmless and desirable at the same time. We redesign discarded denim back to new and wearable pieces, using no new fabrics. Our styles are designed to become an essential part of a wardrobe and fit with multiple outfits.
Denim is timeless in trends and it is a very durable textile. Therefore we strongly believe that good quality secondhand denim can easily be reused and moreover, upcycled into new, functional fashion pieces. We embrace the beauty and imperfection of reclaimed denim!
Transparency is very important for us and we put a lot of effort to implement sustainability in all aspects of the value chain. Being a denim fashion brand, we feel it is our responsibility to put a lot of thought into the design and always think of easiest and most sustainable ways to produce it. We choose our suppliers very carefully and we keep a close and friendly contact with our production. We are a new brand and there is still a lot to improve when it comes to sustainable practices, but we got off to a good start and now the only way is up.
Sustainability is our priority, Denim is our language.